Anjuna, Bardez · North Goa
A purpose-built recovery destination in the party capital. Contrast therapy, movement and sound — programmed for people who come back.
What AWAI is
Awai (淡い) is Japanese for the space between: not empty, but fertile. The threshold between who you were and who you're becoming.
Sauna, steam and cold plunge run in timed windows — contrast therapy programmed for regulars, not booked as a one-off treatment.
Music nights, ecstatic dance and workshops on an open-air events ground. Community built on sobriety and rhythm.
Four movements turn visits into practice: notice, deepen, commit, integrate. You leave with something to carry, and a reason to return.
Insights
AWAI is a sanctuary for transition.
An ecosystem designed for those seeking a shift from the unsustainable motions of modern work and life into a more centered, intentional, and health-yielding lifestyle.
The shift
The people who came to party now book recovery. Longevity clinics in Panjim. 7am padel bookings. Run clubs, breathwork circles, sold-out sound baths.
Goa tourist arrivals in 2025 — a second consecutive year above one crore
Goa Dept. of Tourism
of all tourism trips globally now include wellness — 83% of it added to an ordinary trip
Global Wellness Institute
pickleball courts in India by 2025, from ~200 in early 2024 — North Goa a lead hub
Padel scaling on the same demand
wellness real estate in 2025, from $151B in 2017 — projected $1.8T by 2030
Global Wellness Institute
North Goa has world-class party infrastructure, five-star hotels, standalone gyms, individual yoga shalas and day spas inside resorts. Recovery, movement, sound and sober social programming exist — but separately. AWAI brings them together in one purpose-built place.
Who it's for
Recovery alongside your training, a community that stays through monsoon, and a place to practise year-round.
Recovery sessions, classes and sober events woven into a 3–9 night stay, minutes from where you're staying.
Structured rest-and-recovery day programmes for companies that fly people to Goa and want more than a ballroom.
A distinctive wellness venue for retreats, offsites and MICE — venue, per-head programming and café catering.
The method
On the mat. Movement that returns attention to the body before anything else is asked of it.
In stillness. Heat, cold and sound used deliberately, in sequence, with someone holding the room.
Aloud, in Commitment Circles. What you noticed, said in front of people who will ask you about it.
Carry it into life and return to report. The loop that turns a good session into a practice.
The place
690 sqm built on the plateau at the centre of North Goa's wellness-and-sport corridor, with a ~620 sqm open-air events ground beside it.
| Thermal suite | Sauna, steam and cold plunge · 216.5 sqm · 15–20 at a time, four windows a day |
| Yoga shala | 189.6 sqm · 25–30 per class · five classes a day |
| Sound therapy | 72.9 sqm · 20–25 per session |
| Events ground | ~620 sqm open-air · 70–80 guests |
| Pool & café | A functional pool woven into sound and recovery, and a dry café — coffee, smoothies, juices |
Two cities
The first AWAI studio opened in Tokyo in July 2026 — the brand, the method and the practice are live and running. Goa is the destination flagship.
Pilates by AWAI · Akebonobashi, Tokyo — open since July 2026
Opening 1 December 2026
Founding-list members hear about opening week, first classes and founding memberships before anyone else.
